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Privacy Policy



The GDPR is the European Union’s new data privacy law. It provides you with specific rights over your personal data including a right to access, correct, delete and restrict processing of your data. These regulations were approved by the European Union (EU) Parliament on 14th April 2016. They came into effect on 25th May 2018.


The GDPR applies to the processing of data carried out both by organisations who operate within the EU and to organisations outside the EU who offer goods or Services to individuals within the EU. Under GDPR all European organisations who collect, store and/or process your personal information must adhere to each of the regulations covered by GDPR which apply to their business and the way it handles your personal data. GDPR regulations specifically require that we (and other companies) take steps to help secure your data rights and to protect your data.

Our website has been designed to conform to the regulations detailed under GDPR from the date of launch of the site. Further details on the GDPR and how it protects personal data on the web are available at: https://ico.org.uk.


When you purchase something from our store, as part of the buying and selling process, we collect any personal information you give us such as your name, address and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system which also enables us to optimise the way our site displays on your device. If you consent we may also send you emails about our store, new products or services, our periodic newsletter and other updates.



When you provide us with personal information to sign up to a form, complete a transaction, verify your credit card, place an order, arrange for a delivery or to return something you have purchased, we assume that you have consented to our collection of the personal information you have given us for the specific purpose of actioning your request. If we ask for your personal information for a secondary reason, such as sending you marketing information, we will either ask you directly for your express consent, or we will provide you with an opportunity to say no and refuse your consent for us using your information for that purpose.


If, after you give your consent (opt-in), you subsequently change your mind, at any time you may withdraw your consent for us to contact you, to continue collecting personal information or to use or disclose it or you may ask us to delete your information from our records. If you wish to do so just contact our Data Protection Officer (DPO) at info@waven.co.uk or write to us with your request at: Wåven, 96, High Street Kensington, Kensington, London, UK, W8 4SG.


We respect your privacy and take our responsibilities for your personal information seriously, however should we be required to do so by law or should you infringe our Terms of Service it may be necessary to disclose your personal information in order to help resolve the issue.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to enable them to perform the Services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies, so you can understand how your personal information will be handled by these providers. In particular, please remember that certain providers may be located at facilities that are located in a different jurisdiction than either you or us. So, if you elect to proceed with a transaction that involves the Services of a third-party service provider, please note that your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities reside. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store or are redirected to a third-party website or application, you are no longer governed or protected by this Privacy Policy or our website’s Terms of Service.


When you click on links in our store, they may direct you away from our site. We are unable to accept responsibility for the privacy practices of other sites over which we have no control and we would encourage you to read their privacy statements before divulging any personal data or transacting with the site.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure your data is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL).  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional widely accepted industry standards.


Cookies are small files stored on your computer by sites you visit which are designed to hold pieces of information specific to a particular site visitor and the website they are visiting. These cookies can be accessed either by the web-server (a computer that runs websites) or the site visitor’s computer. They allow the server to deliver a page of information which is tailored to a particular user during that visit and future visits to the site. We use certain cookies for this purpose. The cookies we use are listed below so you that you can choose if you want to opt-out of allowing cookies from our site to be stored on your computer:

  • _gat_UA-98508753-1 – This is a cookie for Google Analytics. It helps to distinguish users. It is anonymised and not personal data.
  • _gid –  This is a cookie for Google Analytics. It helps to distinguish users. It is anonymised and not personal data.
  • _ga – This is a cookie for Google Analytics. It helps to distinguish users. It is anonymised and not personal data.

Further detail on Google Analytics cookies can be found here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.

The policies used to control cookie stored on your computer are set in your browser. You can typically modify the way cookies are handled on your computer by going to the settings menu in your browser and then looking for the ‘cookies’ options under your content settings.


By using this site, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We may need to modify this privacy policy from time to time, so please check for any updates on a regular basis. Changes and clarifications will take effect immediately we post them on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our website is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell Products and/or Services to you.


If you would like to: access, correct, amend or delete any of the personal information we have about you, register a complaint, or would simply like more information please contact our Data Processing Officer (DPO) at info@waven.co.uk or write to us with your request at: Wåven, 96, High Street Kensington, Kensington, London, UK, W8 4SG.


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